When you become me, you’ll understand why today is so significant.

You will remember today as the day we replaced the notion of dieting with the mission to simply eat real food.

I get goosebumps just thinking about the goosebumps you’ll get!

Your Future Self


What is real food?

Real food is simple. Whole fruits, vegetables, meats, seafood, nuts, seeds, grains, and beans are all real food.

Real food is not complicated. It is not highly processed and doesn’t have long, complex ingredient lists and items you can’t pronounce or visualize easily.

Real food is NOT processed food.

So what’s processed food?

Processed food is…

  1. Mass produced
  2. Consistent batch to batch
  3. Consistent country to country
  4. Contains specialized ingredients from specialized companies
  5. Low in fiber
  6. Has to stay emulsified (so fat and water don’t separate)
  7. Has a long shelf-life or freezer life

Ultimately, processed food has too little:

  1. Fiber
  2. Omega-3 fatty acids
  3. Micronutrients

and… too much:

  1. Trans-fats
  2. Branched chain amino acids (leucine, isoleucine, valine)
  3. Omega-6 fatty acids (plant oils, polyunsaturates)
  4. Additives
  5. Emulsifiers (polysorbate-80, carboxymethylcellulose)
  6. Salt
  7. And the big kahuna, sugar!




8 simple things you can do today to improve your diet

  1. Increase your intake of real, natural fiber (not the kind that comes in a pill or jar)
  2. Eat nutrient-dense, real food rich in micronutrients
  3. Increase consumption of foods rich in Omega 3 Fatty Acids (fish, seeds, nuts and avocados)
  4. Reduce consumption of foods rich in Omega 6 Fatty Acids (vegetable oils, corn-fed animal products)
  5. Eliminate trans fat – the synthetic fat – that your body can’t metabolize for energy
  6. Restrict branch-chained amino acids (BCAAs) – found in abundance in corn-fed animals
  7. Avoid drinking your calories
  8. Eliminate or significantly reduce added sugar in your diet – more on that to come.

Take action

Download your food journal (basic or detailed). If you’re not using a journal, decide how you will keep track of all the real food you’ll be eating.



Share a photo of today’s real food on Instagram with #WhatRealFoodLooksLike or #EatRealFood.

Click to tweet: Ready for #RealFood on Day 1 of the @ResponsibleFood #RealFoodChallenge! Let’s do this!

Connect with other participants in our forum. Tell us why you’re motivated to take the Real Food Challenge.

Share the Real Food Challenge on Social Media.



Ok, so you’re willing and able to eat real food, but where do you begin?

We’ve got some ideas.  Visit our:

10 Day Real Food Meal Plan

Recipe Partners

Real Food Hacks